what makes
great design
GREAT DESIGN COMMUNICATES A MESSAGE AND STORY
Great design is visually appealing, functional, and makes your audience feel something. It should be clear, simple, consistent, and memorable. Your unique branding showcases your unique story.
GREAT DESIGN INVOLVES CREATIVITY WITHIN CONSTRAINTS
Constraints such as time, budget, and resources can actually fuel creativity. When faced with limitations, there is more opportunity to think outside the box and find unique solutions.
WHERE DO I START?
LAND your brand
A BRAND IS MORE THAN A LOGO OR NAME
It’s the overall perception of your business in the minds of consumers.
A strong brand creates recognition, trust, and loyalty with your audience. It involves your logo, color palette, typography, tagline or slogan, design style, tone, target audience, and key messages.
THIS FIRST PIECE IS SO IMPORTANT
Once your brand identity is designed you move on to the next step of having marketing deliverables designed.
THE NEXT STEP?
EXPAND YOUR BRAND
Now that you have a developed brand, it’s time to expand your brand. Or maybe you already have your brand established. Yay you! Choose from print media, digital media, or a combination to share more of your story.
PRINT DESIGN
Print Design involves 4-Color (CMYK),
High-Resolution (300-600dpi) Deliverables
Projects Include:
Business Marketing Materials
Advertisements • Event Promotion • Invitations
Brochures • Newsletters • Magazines • Publications
DIGITAL DESIGN
Digital Design involves Screen Color (RGB),
Low-Resolution (72-150dpi) Deliverables
Projects Include:
Social Media Graphics
Squarespace Website Builds
eNewletters, eBooks
WENDY SMITH
GRAPHIC DESIGNER
MY Story
I have 20+ years design experience in publishing and nonprofit roles creating print and digital media. I have designed logos, websites, advertisements, magazines, newsletters, posters, invitations, a playbill, journal and more! For me, combining images and typography to tell a story is like putting a puzzle together.
Art and stories have always been something I have loved. As a designer, I enjoy using my creativity and active imagination to generate ideas and concepts. As an avid reader, I love words and stories and the visual picture created from them. It is a great joy that I get to combine the two into a career.
I love to learn about people and their stories. I get great satisfaction helping individuals and business owners create brand awareness and be successful in their marketing efforts.
I’ll be your partner from project concept to completion. I look forward to helping you land and expand your brand.
